Archive for the ‘Search Engine Marketing’ Category

An ongoing debate in driving traffic to your web site, is whether pay-per-click advertising or “organic” search results are more valuable.  As you try to figure the best ways to get additional traffic to your site, you will be faced with the same question:  Should you pay money for SEO (search engine optimization) so that [...]

If you read yesterday’s post about Search Engine Advertising, the thought may have crossed your mind that “gee, it would be great if I could put ads on my site and charge companies every time someone clicks the ad.”  Well it appears that Google has thought of everything!
Google AdSense is a free program you can [...]

For The Common Hoster’s first post, I wanted to give a basic explanation of a question that I hear quite often.  What is Google AdWords (or Yahoo’s equivalent Yahoo! Sponsored Search)?
What Google, Yahoo, and other search engines are offering can be called Search Engine Marketing, or Pay-Per-Click Advertising.    If you’ve ever searched for something [...]


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Starting a web site or trying to improve your online presence can be a daunting task for the casual computer user. Drawing from experience in the web hosting and ecommerce industry, The Common Hoster is your spot for technical resources, in an easy to understand format!

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