Archive for the ‘Search Engine Optimization’ Category

I thought this was really cool.  Google has taken all the most frequently asked questions from their Google Webmaster Forums, and created a quiz.  The quiz is available to be taken until January 27 at 8:00 pm EST.  After that time, they will post the correct answers.
Personally, I wish you could get the answers right [...]

If you’re spending any time on keyword metatags in your SEO efforts, you’re wasting your time!  Google’s Matt Cutts recently confirmed that they are not a factor in the company’s algorithm for search rankings.
Metatags have always been great for “hinting” at a page’s content.  They are keywords that aren’t visible to people browsing your site.  [...]

Rumor has it that Google is looking to add your site’s speed as a factor in its search algorithm (yet another reason to not use free web hosting).  Recently at PubCon, a presenter from Google noted that there is hard lobbying from many employees at Google to add page load time to the search algorithm, [...]

Make sure you use your SEO powers for good – not evil!  Google is one of the greatest resources on the Internet, but that’s not to say they don’t have their own motives.  Google’s greatest source of revenue is the billions of dollars they sell in advertisements each year based on their organic search listings.  [...]

An effective internal linking strategy is important for a few reasons: 1) It helps to increase page views and encourage readers to stay on your blog longer by providing enticing links to content that may interest them, and 2) it can help to improve the search engine rankings for your posts and pages.
In this article [...]

I asked 15 people how they would Google “headaches,” and you won’t believe the results.  I thought I would get a few variations of searches, but I had no idea what kind of ideas would pop into my head after asking this simple question today.  Truthfully, most people have no clue how to properly research [...]

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and [...]

Increasingly, your customers find you first on the internet and then visit your store in real life. Besides general SEO to be sure they can find your web site, it’s vital your business shows up on search engine maps.
When people search the internet for local businesses and put a city or place name with a [...]

Link building is not easy. And it’s not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building.
I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years [...]

Before you can decide where to focus your SEO efforts, it’s important to assess how well your site is currently doing.  By performing the following two tasks, you can quickly identify any problems with your site.
Is your site indexed?
This step doesn’t require much of an explanation.  You can’t rank anywhere (1st page or last page) [...]


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Starting a web site or trying to improve your online presence can be a daunting task for the casual computer user. Drawing from experience in the web hosting and ecommerce industry, The Common Hoster is your spot for technical resources, in an easy to understand format!

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